Again some thoughts for WP admins and all others. Have a few pix for you today but also showing a few experiences as well over last few days.
#1 I am not sure why any email I get from WordPress goes to the spam folder, and I really don’t like that. I rarely check email. It bores me to do so. More and more any talking I do is behind the scenes in Facebook, as it is really fast.
#2 I would prefer to have a conversation right here at my blog. Ease!
#3 I decided I would go look at my email yesterday, specifically for WordPress and I noticed that it is similar to what FB does there, EXCEPT! I got an email asking me to join a group called WordAds. In WordPress. I accepted. Really happy about that.
Okay so shows you the Pilgrim’s Progress via screenshots, and talks a bit about ads and demographics. Who is the market? This is the first question. In Demographics being in WordPress represents a segment of the population. Key concepts = Freedom + Elegance + Ease – so in a sense the advertorial “WordAds” represent readers who choose to BE HERE vs other things.
In a way, your blog is YOUR BRAND.
Your blog is your brand under the WordPress Brand.
I would never want to NOT ADVERTISE WordPress itself at the bottom footer on my pages.
That is called “BRAND LOYALTY.”
I would always want the logo for WordPress in my footer, and so I did that. It signifies my own brand loyalty.
What are demographics?
Demographics are “like groups” under various umbrellas, but they are not sheep.
For instance, I am loyal right now to Valspar Paint for the exquisite quality and texture. Now let me show you some pictures.
This is their presence on Twitter, which I am no longer using at present. You are looking at the company “advertising” itself. One of the things I noticed was that they had developed a BPA free can for the paint? This matters to my demographic. We would see that as “GOOD.” So, demographics are about finding a “niche” that is “like you.”
Advertising is about “selling something” to others.
I loved that the invitation was in my email so I joined!
Here is that picture.
This is what I meant yesterday about “goodness” in the WordPress world.
It’s made up of like minded people under the WordPress brand.
My sentiments exactly here: https://bloggingkits.org/wordpress-announces-yet-another-maintenance-update/
I hope it is the same Mr. Burke mentioned in this article.
Thank you for the invitation to the WordAds Group.
I have some more visuals upcoming that are screenshots for you.
I’ll talk some more about what I think in terms of design and why WP is the most elegant place to run Advertorial.
I ❤ WordPress
Very glad to have met Jon Burke – https://wordads.co/author/jonburke/